Most of it was rather conventional stuff, at least to start with.
It raises the question, though: at what point does cashing in start to hurt artistic integrity?
Shinji was an anime protagonist like no other.
I expected that sort of thing, and to a certain extent, was glad to see it.
For that reason, I tried not to judgeEvangeliontoo harshly for its broad approach to merchandising.
What on Earth made them think that these characters were best suited to hawking razors?
IsEvangelionreally the kind of series that should be aiming toys at actual children?
Has Evangelion Crossed a Line With Its Tie-in Deals?
It gives the impression the series is childish and unserious, which couldn’t be further from the truth.
Frivolous tie-ins like the infamous Schick razor campaign portray the characters in ways completely contradicted by their actual characterization.
