This new plan vastly exceedsAmazon’s previous $1 billion yearly commitmentto cinematic releases.

The studio is now undergoing a major strategic shift, which previously operated without a clear theatrical strategy.

Major competitors such as Netflix, which primarily focuses on streaming exclusive content, have rarely adopted this model.

Daniel Craig looking serious as James Bond

Regardless, this is a major factor in Amazon’s unique position among streaming platforms.

Of course, the streaming model has been excessively criticized for becoming the new, modern movie viewing experience.

Currently, there are no concrete franchise plans, but the studio understands the importance of careful execution.

John Wick, Winston, and Marcus

Source:Deadline,AdWeek,PYMNTS,Amazon News,The Wrap

Sanae Loutsis as Snow White in The Death of Snow White

Ben Affleck and Jon Bernthal look down from a concrete balcony in a scene from The Accountant 2

Image via Amazon MGM Studios

Henry Cavill looking serious as Argylle

Image via Amazon MGM Studios

Jack O’Malley (Chris Evans) looking surprised with two strange creatures behind him in Red One

Image via Amazon MGM Studios

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