Since hitting theaters on September 6,Beetlejuice Beetlejuicehas been a massive box office hit.
This means thatBeetlejuice Beetlejuicehas nearly doubled the entire lifetime gross of the original movie in just three days.
Its the number-one movie in the world.
But how did it become so successful?
There are a few reasons whyBeetlejuice Beetlejuicehad such a huge opening weekend.
Warner Bros. capitalized on this nostalgia cleverly in the marketing for the sequel.
Anyone with a nostalgic love of the original film was guaranteed to buy a ticket for the sequel.
Recent releases likeBorderlandsandThe Crowhave crashed and burned.
A lot of younger viewers dont watch movies from the 20th century.
Warner Bros. Pictrues
But by including Ortega in a major role,Beetlejuice Beetlejuiceappealed to that younger demographic.
Those younger viewers showed up for Wednesday Addams.
Warner Bros. created a lot of hype and awareness around this movie.
in the title, because theyve had subpar marketing campaigns.
The days are getting shorter and darker, which puts audiences in a gloomier mood for a gloomier movie.
But in the fall, grimmer movies take over.
By arriving in early September,Beetlejuice Beetlejuicehas gotten ahead of the Halloween horror rush.
LikeWednesday, theBeetlejuicesequel combines a macabre horror story with a relatable teen drama.
Officially,Beetlejuice Beetlejuiceis a sequel toBeetlejuice.
But unofficially, its just as much of a follow-up toWednesday.
For fans ofWednesday, this movie makes the interminable three-year wait for season 2 a little easier.
If aBeetlejuicesequel had been made then, there wouldnt be many contemporary moviegoers who knew about her.
But in 2016, Ryder got a much-needed comeback with the role ofJoyce Byers inStranger Things.
OHara got a similar career renaissance with the fan-favorite role of Moira Rose inSchitts Creek.
Here’s what we know.
This meant that even movies with an impressive gross were considered failures.
But since Warner Bros. didnt overspend on it,Beetlejuice Beetlejuiceis well on its way to profitability.
2Audiences Are Starved For A Good Comedy
Are Movies Getting Less Funny?
For the past decade or so, the comedy movie genre has slowly died out.
Like its predecessor,Beetlejuice Beetlejuiceis as much of a comedy as it is a horror movie.
And like its predecessor, it plays really well to a big crowd at a theater.
But its a genuinely good movie, and the critical reception has reflected that.
The critics picked up on that and responded enthusiastically to it.
Anyone who was on the fence about checking outBeetlejuice Beetlejuicewill surely have been swayed by the positive reviews.
